Hiring the Right Sales Person for Your Company

2 06 2011

Hiring the right sales person can be a difficult business decision.  Not only do you want to get the best person for the job, you want the best person for selling your product.  Hiring sale people can be difficult because if they are good at what they do they will be selling themselves to you in their interview.  There are different angles to be considered before hiring a new sales representative.

Hiring sales people already in your industry has its advantages and disadvantages.  Some of the advantages are that sales people within your industry are already familiar with how to sell to your customer base.  It can also reduce the cost and time of hiring and training new employees.  Sometimes hiring people already in your field may expand sales by acquiring the new contacts.

However, there are disadvantages to hiring sales people within your industry.  People already in the industry might not be the best candidates to choose from.  If someone is looking for a new sales position within the same industry there is a reason.  Usually these people are at the bottom percentage of the sales ranks.  Remember that every sales group is different, even within the same industry.  Your company might require different skill sets than what your new sales person learned from their previous company.

Hiring from outside your industry can be an excellent choice to avoid some of the problems listed above.  There are a few things to keep in mind when looking for sales people new to your industry.  Look for people who have job skills that are clearly defined and have worked within standard sales dealings that aren’t industry specific.  Remember that a good sales person is responsive to the customer.  By predicting the purchasing patterns of your customers, it shouldn’t be difficult to find related industries where the sales people are trained in a way that making the switch in industry will not affect their selling skills.  Finally, look for skill not just a degree.  Ask the prospective sales employee about their numbers from previous jobs.  Remember that perseverance and drive are not things that can be learned in school.

Remember when hiring a new sales person to keep in mind their persuasiveness and selling points.  You want to hire the best person for the job and your company, but you need to make sure they will fit into your company culture.  Just because people have sales in your industry does not necessarily mean they will be the best candidate for the job.

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